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3 tips for a successful salon website

September 23, 2021 — Amber

1. Lay the right foundations

When (potential) customers visit your website, they are there to find specific information about your salon. The "job" of your website is to point them in the right direction and let them find what they are looking for. Some clients are looking for information about the services you offer. Others are trying to find out if your salon is right for them. And some are specifically booking an appointment. So you can use the following navigation in the menu:

  • Home - Provide an overview of your salon
  • Services - Provide information about your services
  • Reviews - Give people an idea of others' experiences at your salon
  • Contact Us - Make it easy for people to reach you
  • About Us - Tell something about yourself and your salon
  • 2. Add professional photos to your website

What your visitors see first and foremost are the images on your website. It gives people an impression of your salon and what your business is all about. Therefore, it is advisable to put high quality photos on your website that are representative of your salon. For this, you should hire a professional photographer. It will cost a bit more, but you have a guarantee that the photos will look good with the best lighting.

3. Use buttons for further bookings

One of the most important factors on your website is a place where visitors can book an appointment directly. You want to make the next step as easy as possible once people are convinced. Salonized's booking widget is added to the bottom right corner of your website, so it's always visible no matter what page you're on. The purpose of the button is to convert your customers so you get more appointments.

Good luck with the optimization of your website!

Amber Provoost

Content Marketing Lead

Amber loves 90's dance classics, craft beers and radiant light shows. As part of the Growth Marketing team, she likes to inspire you through captivating copy and loves to share all her knowledge with you on her blogs.

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