Advertising on Facebook: create an ad for your salon

By Amber - on October 05, 2016 comments

Facebook advertising salon

Summer months are are often busy months for hairdressing and beauty salons. But from October you might get chance to take time off from the crowds. So what can your salon be doing in the quiet months to keep ahead of schedule? If you always wanted to try Facebook advertising, you could now use this quiet time to look into it. Facebook offers a lot of opportunity and really is not as difficult as it seems. Take time now to prepare for the busy period at the end of the year!

Why advertise on Facebook?

Facebook marketing is especially interesting because of the many possibilities in terms of targeting. You can very specifically show your message to the right people, for example people who live in the vicinity of your salon. In addition, salon advertising using Facebook is relatively inexpensive. Your can place your ad from only € 5.00 per day, with which you can reach over 1,000 potential customers.

How to create your own ad on Facebook? I'll tell you how all this works in 5 easy steps. Before we start, you can click on "create adverts" in Facebook.

create facebook add

Step 1: Setting a target

What do you want to accomplish with your ad? Do you have, for example, a special event that you want to promote? Want more likes on your Facebook page? The goal that you choose for your ad depends on the answer to this question. You can choose from the following targets:

choose marketing objective

Do you want to promote a particular treatment with your ad? So customers can make an online appointment, directly through your website? In that case we'll choose the target "send people to your website". Give your campaign a name you'll recognize in your list, for example "Promotion September Salon X".

Step 2: Determining the target audience

Of course you want your ad to be seen by the right audience. Do you want your Facebook advertising to be seen nationally? Tempting, because the range is huge. But you have a ladies hairdressing salon? Then you just need to reach women in your area. Let us not throw away our money, but make the target more specific.

You do this by filling in demographics. Create a new audience. Select a location, age and gender. Then you can make your audience more detailed. So you can filter by interests. Do you have a nail salon? Then filter, for example, by the interests "nail art" and "nail design". Create a table of different interests and see your audience reduce to your specific target group. We recommend that you set a range of around a few thousand.

Tip: Want to use this group for the next ad? Just save the audience for later.

save this audience facebook

Step 3: Determining placement

After you determine the target audience for your ad, you specify where the ad should be displayed. You do this by "placements". The news is suitable for interaction and engagement with your message, the column does well, for example, to increase the brand awareness of your company.

Step 4: Setting a budget

Next you need to determine what budget you will use for the ad. You can choose from a budget per day and a long term budget. If you want the ad to run for a week, choose a term budget. Whatever budget you choose, the total budget will be spent.

Having chosen an amount, Facebook shows an estimate of how many people you will reach daily. Please note that a small percentage of them click through to the website. Based on this estimated range, you determine the final budget for your ad. The minimum budget is €5 per day.

setting budget facebook ad salon

Step 5: Making the ad

The administrative part is over! Now you can actually start preparing and designing the ad. Search online for the perfect picture for your ad. What works even better is an image of your salon or a picture related to the treatment that you are promoting.

Remember to include an action button. Do you use a salon software system such as Salonized for online appointment booking? Then choose the "book now" or "more information" button and send the potential customers directly to your online calendar!

facebook ad salon example

Satisfied with your ad? Then it's ready to install. Facebook will check the ad and you'll receive a message within 15 minutes if it's approved. From that moment you'll be reaching new potential customers!

Amber Korfage

Amber Korfage

Product Owner

We call Amber ‘Miss Salonized’. This is because she has held a number of different functions within the business and she knows all the secrets of the salon software system and more! All her experience has made her the perfect candidate for her current role as Product Manager, keeping you informed of all the latest Salonized developments.

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Do away with stress, because the sun gives us such a great feeling! And do you jump right out of bed when it’s summer time? The sun comes up very early, so you’re filled with energy and you get tired less quickly. Almost everyone is at the beach or on vacation, so it might be a lot quieter in the salon. Use it to your advantage. Have you been meaning to cross things off your to-do- list? Now is the moment. Take a plunge into MailChimp A newsletter, update, or temporary promotion, with MailChimp you can promote your company by sending an email you can design yourself. You can create an account via the website www.mailchimp.com. There is a registration process and adding different contact lists. This way you can decide for yourself who gets an email from you. In Salonized, you can easily use the comprehensive filters to automatically synchronize a selection of the customers with MailChimp. Read here how you can link MailChimp to Salonized. Bring in a breath of fresh air into your automatic emails Late-night dates with your phone because you’ve been busy the entire evening scheduling appointments is a thing of the past. Just another advantage to the salon software. But even things that are automated, need a fresh look at. Is your company data still accurate? Did you, for example, move to another address? Or did you develop a new logo? Make sure your account has the correct company data. The automated messages copy this information when the following appointment is confirmed. Then schedule a test appointment with your own data, so you receive your confirmation email in your inbox. That’s a good way to thoroughly examine this email. Seeing your reviews in a more positive light Sunrays make the world look just a tad bit nicer. You’re generally more positive and you easily daydream about everything you’d like to accomplish. How do you share this feeling with your customers? Maybe by reaching out to them in person. With the feedback feature in your Salonized account, you can respond to the reviews you got from your customers. This is also possible retrospectively. Spread that summer feeling! Would you like to read more about Salonized online review system? You can, in this blog. Update your social media, give it a summer vibe Every winter, I look forward to it again: going out without having to grab a jacket. You don’t need to go on a vacation to have a feeling like you’re on vacation. Oftentimes, staying home in the summer is just as fun! Share all your summery adventures in the salon via your social channels. Maybe it’s an invitation to the next appointment... Tip 1 Do you have special promotions you’d like to promote during the summer? Or do you go on vacations? Share what you’re doing as well as the vacation opening hours on your website. Tip 2 The entire team eating ice-cream, cutting someone’s hair outside, or the fact that there is some great air conditioning in the salon. Which fun pictures are you going to post on your Facebook page? Tip 3 Have you added the Book Now button to the bio of your business Instagram page? Bye summer, hello fall! All good things come to an end, including the summer of 2019. Are you planning to offer another promotion in autumn? What kind of promotion is it going to be? Who’s going to be your target group and how many treatments will this promotion include? Enough to think about when you’re enjoying the last sunrays...
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Hidden functions

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