The (online) marketing world is continuously changing and this affects all entrepreneurs into a certain degree. For instance, who does not have a business page on Facebook? We post interesting offers, make-over pictures, promotions and the latest news from the salon. And of course, we hope that most of our followers will see them.
In January 2018, Facebook announced that it would make major changes to its news feed. “Bringing People Closer Together” was the title of the press release. Facebook wants to connect people to each other, using posts from friends and family. However, there is another trend on the platform, you can see more posts from Facebook pages and less from friends. This often results in an endless scroll session without of any useful interaction. Which thus results in a less positive user experience.
This makes the alarm bells go off for Facebook. The changes implemented by Facebook during the next few months will have a positive effect on the use of Facebook by persons. For instance, posts from family and friends will become more important. But what will be the effect on the visibility of your business page for your followers?
It will be extra important that followers will be active under your posts. What really works are posts which receive reactions, and posts followers want to share with friends.
In this respect, you might consider:
News from the salon with a personal touch
Live video in the salon
The tactics behind the old model of just sending information, is outdated. It is better to regard your business page as a type of ‘community’. What fits this community?
Facebook prefers images. Moving images are even better – which means videos. Live videos have the most effect. And are fun to make! Why not make a video while you are working on the latest nail art.
Reviews are still the best possible means of advertising. Unfortunately, this is not a matter of waiting and seeing whether customers will post a review on your Facebook page. But of actively asking customers to write a review, for instance after an appointment or via a newsletter. Can’t you get around to it? With the Salonized salon software you can automatically sent the customer a review request after the appointment. The feedback tool also makes it very easy to respond to reviews.
It goes without saying that the opportunity to schedule an appointment must be on your Facebook page. Facebook offers several call to action buttons which can be used; for instance, a Contact button or a Call-now button. Of course, the best option is the Book-now button. This forwards the customer to your online scheduler, so that they can schedule their appointment with you directly from your Facebook business page!
Do you want to get started with reviews and an online schedule? Create a free trial account with Salonized. You can start immediately and our team is ready to assist.
Jennifer literally skated into our offices – on her skateboard – as an intern, ready to grow her skills. She is now part of our Support and Growth Team and she has a wealth of experiences in online marketing to share with you.
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