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Salon loyalty programme: what are the benefits and how do I use them?

April 19, 2021 — Amber

A loyalty programme can do wonders for your business. It motivates your clients to visit your salon more often, which gives your turnover a boost. But what is a good way to make a loyalty programme attractive for your clients? In this blog you will read everything you need to know about the use of loyalty points and how you and your clients can benefit from them.

  1. What are the advantages of a loyalty system in your salon?
  2. How can clients earn points?
  3. How do you keep your clients motivated to keep saving?

1. What are the benefits of a loyalty points system in your salon?

Before we start on the benefits, it's important to make the loyalty points system feasible for your clients. If it takes too much effort to benefit from the saved points, your client will not be motivated to save a full loyalty card.

» Let's be friends

The biggest benefit you get from a loyalty programme is an improved customer relationship. The concept is simple: you reward your customers for booking a treatment or buying a product. We love to be rewarded! This has everything to do with the substance dopamine that is released in the brain.

Besides the psychological effect, it is an excellent moment for you to pamper your clients which will make it more likely for them to come back. Harvard says it: returning customers spend 67% more than new customers!

» Benefit for you and your customer

In quiet times like the summer, you can use your loyalty programme as a lure. Think of double loyalty points when an appointment is made for unpopular hours. That way, you can still fill the agenda.

2. How can customers earn points?

Now of course the question is how you can best use the loyalty programme. Here are a few examples of how you can use both your digital and old-fashioned loyalty card:

  • Customers earn a point when a certain amount is spent. For example: For every 10 euros spent (regardless of what: products, treatments, prepaid cards etc.) the customer receives 1 point/stamp.
  • Customers earn a point when a certain amount is spent on a service. Example: For every 10 euros spent by the customer on treatments, the customer receives 1 point/stamp.
  • Customers earn a point when a certain amount is spent on products. Example: For every 10 euros spent by the customer on products, the customer gets 1 point/stamp.

3. How do you keep customers motivated to keep saving?

How often have you been at a checkout, automatically giving your savings card, without actually knowing, what you are saving for? That is bad news and certainly something you want and can prevent with your savings programme.

There are a few tricks to keeping your customers motivated:

  1. With every payment, inform your customer of the point balance and how many points he/she still needs to benefit from it.

  2. Remind the customer what the savings are worth and what nice discounts or goodies they can score with them.

  3. Trigger customers to save points by regularly renewing the offer or upgrading benefits.

I'll go into the latter in more detail, because it involves some marketing skills.

People love it when they are appreciated. So do you! By giving the savings programme a creative twist, you can turn your customers into fans.


Well, for example, by upgrading your customers to "top customer" when saving 5+ points, "vip customer" when saving 10+ points, etc… When your customers are not only visitors, but your fans, you benefit from lots of advantages, positive words and word-of-mouth advertising.


There are endless ways to design a loyalty points programme. If you can't work it out, we're always here to help and think along with you. You know where to find us!🙋‍♀️

Amber Provoost

Content Lead

Amber loves 90's dance classics, craft beers and radiant light shows. As part of the Growth Marketing team, she likes to inspire you through captivating copy and loves to share all her knowledge with you on her blogs.

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