The summer of 2019
By Lilian - on July 31, 2019
Do away with stress, because the sun gives us such a great feeling! And do you jump right out of bed when it’s summer time? The sun comes up very early, so you’re filled with energy and you get tired less quickly.
Almost everyone is at the beach or on vacation, so it might be a lot quieter in the salon. Use it to your advantage. Have you been meaning to cross things off your to-do- list? Now is the moment.
Take a plunge into MailChimp
A newsletter, update, or temporary promotion, with MailChimp you can promote your company by sending an email you can design yourself. You can create an account via the website www.mailchimp.com. There is a registration process and adding different contact lists. This way you can decide for yourself who gets an email from you. In Salonized, you can easily use the comprehensive filters to automatically synchronize a selection of the customers with MailChimp.
Read here how you can link MailChimp to Salonized.
Bring in a breath of fresh air into your automatic emails
Late-night dates with your phone because you’ve been busy the entire evening scheduling appointments is a thing of the past. Just another advantage to the salon software. But even things that are automated, need a fresh look at. Is your company data still accurate? Did you, for example, move to another address? Or did you develop a new logo? Make sure your account has the correct company data. The automated messages copy this information when the following appointment is confirmed. Then schedule a test appointment with your own data, so you receive your confirmation email in your inbox. That’s a good way to thoroughly examine this email.
Seeing your reviews in a more positive light
Sunrays make the world look just a tad bit nicer. You’re generally more positive and you easily daydream about everything you’d like to accomplish. How do you share this feeling with your customers? Maybe by reaching out to them in person.
With the feedback feature in your Salonized account, you can respond to the reviews you got from your customers. This is also possible retrospectively. Spread that summer feeling!
Would you like to read more about Salonized online review system? You can, in this blog.
Update your social media, give it a summer vibe
Every winter, I look forward to it again: going out without having to grab a jacket. You don’t need to go on a vacation to have a feeling like you’re on vacation. Oftentimes, staying home in the summer is just as fun! Share all your summery adventures in the salon via your social channels. Maybe it’s an invitation to the next appointment...
Tip 1 Do you have special promotions you’d like to promote during the summer? Or do you go on vacations? Share what you’re doing as well as the vacation opening hours on your website.
Tip 2 The entire team eating ice-cream, cutting someone’s hair outside, or the fact that there is some great air conditioning in the salon. Which fun pictures are you going to post on your Facebook page?
Tip 3 Have you added the Book Now button to the bio of your business Instagram page?
Bye summer, hello fall!
All good things come to an end, including the summer of 2019. Are you planning to offer another promotion in autumn? What kind of promotion is it going to be? Who’s going to be your target group and how many treatments will this promotion include?
Enough to think about when you’re enjoying the last sunrays...
Lilian is always up for a laugh and is therefore like a breath of fresh air in the office. She is available to answer your questions about online scheduling software every day. She also likes to give you tips about improving your company in her blog posts.