Small effort, high impact: discover the benefits of your own review page

By Lex - on May 16, 2018 comments

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Reviews are everywhere these days, and becoming a more important factor in the way we make decisions online. No matter if you are looking for a nice restaurant or a new washing machine the internet is full of reviews. Consulting reviews before buying something has become a common consumer behaviour.

Your potential clients will read reviews online before they decide to book an appointment at a hairdresser or beauty salon. People are even willing to travel for a couple of hours to visit the salon with the best reviews. In this article you will learn more about the impact of online reviews and how you can increase your sales with your own online review page.


Let's start of with some facts:

  • Research shows that 88% of people read reviews to determine the quality of a local business
  • 72% of people have more trust in a local company with positive reviews
  • Also 88% of people trust online reviews as much as personal recommendations

(source)

These numbers show that you will miss out on many potential customers if you do not use your customer reviews effectively


How your own online review page positively affects your business

Reviews increase trust

Customer experiences on your website provide a sneak peak in your salon’s kitchen. Potential customers can quickly determine if your service suits to their wishes. Of course positive reviews are great since they increase customer’s trust in your salon. However, also the more negative reviews will positively influence your salon’s image. In the end nobody is perfect and by showing negative reviews people will consider your review page to be more trustworthy. By providing a professional comment underneath the review, you show you listen to your customers and take their feedback seriously.

feedback feature salonized

More reviews means more online appointments

Once a potential customer has read some reviews on your salon website they will most likely want to learn more. Therefore, they will feel more engaged with your salon and the chance they will make an online booking via your online booking form increases.

reviews salonized

You are fully in control

There are many review platforms available. A benefit of these platforms is that they can help you reach potential customers. A con on the other hand is that these platforms do not promote your salon free of charge. In most cases you pay extra money to be presented more prominently or you pay a fee for each new customer acquired via the platform. With your own review page you will never run into hidden or unexpected costs and you have full control over the reviews presented. Only those people who really visited your salon will be able to leave a review.

Get to know you customers

Online reviews are a great way to get valuable insights for your marketing strategy. When you discover a correlation between people who are extremely happy with your service and women between 21 and 35 years old, you know this is your target audience. Learn what they love and what you can do better and share these selling points with the right audience in your next Facebook or Instagram message.

Awesome! You now discovered the benefits of your own review page. Now let’s put everything into action.

4 tips to optimize your online review page

1. Don't be afraid to publish negative reviews

Our online review page allows you to manage which reviews will be published online. So it can be tempting to only publish your positive reviews. Nevertheless, you should consider providing a mix of negative and positive reviews on your website. By showing you have nothing to hide people will perceive your review page as a more realistic representation of your salon.

2. Don’t quit after 10 reviews

The more the better. A review score of 4.8 out of 5 stars is a great signal that people are happy with your service. But it is important if this score is built on 2 or 2000 reviews. The more reviews the more reliable your rating becomes. The more people trust your rating is reliable the more affect your positive rating will have on their demand to make a booking.

salonized mini review widget

3. Respond to all your negative reviews

We already mentioned the importance of publishing negative reviews. Always respond to each negative review. This is a great way to spin something negative into something really positive. In your comment you can show you listen to customer feedback and you give customers an example of your customer-friendly attitude.

4. Create a super easy feedback loop

Strike while the iron is hot. Our software automatically sends a feedback request a couple of hours after a customer had an appointment at your salon. A customer can easily leave feedback when their experience is still fresh in their memory. Because the hurdle is low a customer will be very likely to leave positive feedback. Via the opt-in button they can easily grant permission to publish their review online.

Discover the power and ease of your own review page with Salonized salon software

Are your clients also your biggest fans and would you love to share their positive reviews with other potential customers? Try Salonized for free, collect your first valuable customer reviews today and discover the other benefits free of obligation.

salonized review functie

Lex Vergroesen

Lex Vergroesen

Growth Marketeer

Lex likes to chat, surf, play records and spend time with his dog, Sjors. He is always up to date with the latest online marketing development and enjoys sharing information and advice about online scheduling software and more with you.

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The summer of 2019

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Do away with stress, because the sun gives us such a great feeling! And do you jump right out of bed when it’s summer time? The sun comes up very early, so you’re filled with energy and you get tired less quickly. Almost everyone is at the beach or on vacation, so it might be a lot quieter in the salon. Use it to your advantage. Have you been meaning to cross things off your to-do- list? Now is the moment. Take a plunge into MailChimp A newsletter, update, or temporary promotion, with MailChimp you can promote your company by sending an email you can design yourself. You can create an account via the website www.mailchimp.com. There is a registration process and adding different contact lists. This way you can decide for yourself who gets an email from you. In Salonized, you can easily use the comprehensive filters to automatically synchronize a selection of the customers with MailChimp. Read here how you can link MailChimp to Salonized. Bring in a breath of fresh air into your automatic emails Late-night dates with your phone because you’ve been busy the entire evening scheduling appointments is a thing of the past. Just another advantage to the salon software. But even things that are automated, need a fresh look at. Is your company data still accurate? Did you, for example, move to another address? Or did you develop a new logo? Make sure your account has the correct company data. The automated messages copy this information when the following appointment is confirmed. Then schedule a test appointment with your own data, so you receive your confirmation email in your inbox. That’s a good way to thoroughly examine this email. Seeing your reviews in a more positive light Sunrays make the world look just a tad bit nicer. You’re generally more positive and you easily daydream about everything you’d like to accomplish. How do you share this feeling with your customers? Maybe by reaching out to them in person. With the feedback feature in your Salonized account, you can respond to the reviews you got from your customers. This is also possible retrospectively. Spread that summer feeling! Would you like to read more about Salonized online review system? You can, in this blog. Update your social media, give it a summer vibe Every winter, I look forward to it again: going out without having to grab a jacket. You don’t need to go on a vacation to have a feeling like you’re on vacation. Oftentimes, staying home in the summer is just as fun! Share all your summery adventures in the salon via your social channels. Maybe it’s an invitation to the next appointment... Tip 1 Do you have special promotions you’d like to promote during the summer? Or do you go on vacations? Share what you’re doing as well as the vacation opening hours on your website. Tip 2 The entire team eating ice-cream, cutting someone’s hair outside, or the fact that there is some great air conditioning in the salon. Which fun pictures are you going to post on your Facebook page? Tip 3 Have you added the Book Now button to the bio of your business Instagram page? Bye summer, hello fall! All good things come to an end, including the summer of 2019. Are you planning to offer another promotion in autumn? What kind of promotion is it going to be? Who’s going to be your target group and how many treatments will this promotion include? Enough to think about when you’re enjoying the last sunrays...
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Hidden functions

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Software. How do you get the most out of your program if you are not technically inclined? You have a morning off and take a seat. After you’ve poured yourself a nice cup of coffee, open your laptop and rub it in your hands. Time to dive deeper into your software program! But where do you start..? No worries! In this blog I give you more insight into certain (hidden) functions of salon software. I have selected 5 for you to help you on your way: 1. Have important information sent automatically? Yes! Working with a software program takes a lot of work off your hands. Just look at the emails that are sent after every reservation. With the correct customer information, emails are sent automatically, without you having to do anything. Did you know that you can edit them as desired? This is ideal if you want to provide extra information. For example, you can let your customers know that you work at the Amsterdam location on Monday and in your salon in Amstelveen on Tuesday. Congratulations! Do you want to give your customers a little something extra on their birthday? We have made it possible so that you can add a voucher to the birthday message. You can read how to do this step by step via this article. 2. How do you make it easy for your customers to schedule a new appointment? How about a separate booking link? In addition to the booking widget, you can also opt for separate booking links. They look the same, only they skip the employee choice or name of the service. For instance: A booking link for 1 employee You have just taken on a new employee. To let your customers know the good news, you have placed a profile photo and a piece of text on your website. If you place the "Book now" button next to it, you immediately send the customer to the available dates and times of that employee. Et voilà, the first booking has arrived! A discount for a specific service You want to promote your new "Acne treatment" on your Facebook page. You have put a nice sentence on your page with the link. The "Book now" button immediately redirects the customers to the available dates and times for this specific treatment. Please contact us so that we can create this unique link for you. Then the specific treatment can be booked immediately! 3. How do you complete your time registration? Vacuuming, washing dishes, window cleaning ... There are always plenty of things to do in the salon. And when you do this every day, your salon is quickly cleaned up and tidy. In your agenda you can block these times as “Chore”. To apply these chores as worked hours in your agenda, we have highlighted the hours in green. This way you have a clear overview and can easily distinguish the hours worked as a chore, from the appointments and absences. Visiting a trade show or workshop with the whole team? You can also create tasks for the entire company. In your time registration you can find these hours again on the basis of the description you have given them. 4. How do absences automatically appear in excel? Public holidays, vacation, an extra long weekend, or: your well-earned days off! Because in addition to all the hard work, you also have to make room for relaxation. Don't forget to include your absences in your agenda! This ensures that an appointment cannot be accidentally booked when you are just relaxing in your beach chair. These absences are recorded via the "Absences" heading. Here you can filter by employee. And choose a specific period. Did you know that these absences are automatically saved in your data export? This file contains all the absences from the past. Both per employee and the absences at company level. So you no longer have to fiddle with excel files yourself! 5. Advanced filtering, what can you do with it? Are you also curious about who your best customers are? Good news, a new filter option has recently been added to the customer filter: the "total amount spent" of the past year. This looks at the amount spent by customers between today and 365 days ago. For example, you can find out quickly which customers spent more than 200 euros in the past year. In addition, the filter option in your customer base is ideal when you want to send an e-mail to a portion of your customers. For example, you have a new massage in the field of relaxation massages, and want to let all customers who have ever been with you for a particular massage know. In this case you can choose the filter to search by service. The steps of applying the filter are explained further in this article. You don't have an online calendar for your salon yet? Clients can easily book in an appointment with the salon software by Salonized. Start your free trial here and add your booking link to your website or Facebook page immediately!
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Make your Facebook business page more effective

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The (online) marketing world is continuously changing and this affects all entrepreneurs into a certain degree. For instance, who does not have a business page on Facebook? We post interesting offers, make-over pictures, promotions and the latest news from the salon. And of course, we hope that most of our followers will see them. In January 2018, Facebook announced that it would make major changes to its news feed. “Bringing People Closer Together” was the title of the press release. Facebook wants to connect people to each other, using posts from friends and family. However, there is another trend on the platform, you can see more posts from Facebook pages and less from friends. This often results in an endless scroll session without of any useful interaction. Which thus results in a less positive user experience. Oh dear. People stop using Facebook. What’s next? This makes the alarm bells go off for Facebook. The changes implemented by Facebook during the next few months will have a positive effect on the use of Facebook by persons. For instance, posts from family and friends will become more important. But what will be the effect on the visibility of your business page for your followers? It will be extra important that followers will be active under your posts. What really works are posts which receive reactions, and posts followers want to share with friends. In this respect, you might consider: News from the salon with a personal touch Fun offers Live video in the salon Tips for keeping your "community" active The tactics behind the old model of just sending information, is outdated. It is better to regard your business page as a type of ‘community’. What fits this community? Facebook prefers images. Moving images are even better – which means videos. Live videos have the most effect. And are fun to make! Why not make a video while you are working on the latest nail art. Reviews are still the best possible means of advertising. Unfortunately, this is not a matter of waiting and seeing whether customers will post a review on your Facebook page. But of actively asking customers to write a review, for instance after an appointment or via a newsletter. Can’t you get around to it? With the Salonized salon software you can automatically sent the customer a review request after the appointment. The feedback tool also makes it very easy to respond to reviews. It goes without saying that the opportunity to schedule an appointment must be on your Facebook page. Facebook offers several call to action buttons which can be used; for instance, a Contact button or a Call-now button. Of course, the best option is the Book-now button. This forwards the customer to your online scheduler, so that they can schedule their appointment with you directly from your Facebook business page! Do you want to get started with reviews and an online schedule? Create a free trial account with Salonized. You can start immediately and our team is ready to assist.